Our brand was born by the Arabian Sea in Bombay, India. Isabel had graduated from UdK in Berlin and started a workshop in India which designed and produced hand embroidery for European clients. Rohan was in charge of making the videos for Vogue & GQ India. We love fashion, but saw first hand the harmful consequences of the industry in terms of environmental damage and the unfair exploitation of workers less fortunate than ourselves. People are fundamentally good, and believe that many of the harmful consequences of our clothing are invisible to us. We believe that by being transparent about the costs of creating each piece, you will know what you are paying for and can ensure that what you buy reflects you value. When we created Hund Hund we made it a focus to produce in Europe to cut down on transportation emissions and to ensure fair labour practices and to use environmentally sustainable materials such as our Tencel jersey where possible. This production cycle, we have moved much of our production even closer to our Berlin base initiating partnerships with small producers in Poland and Romania. We use high quality durable materials and finishing to ensure that each piece is durable and design with a minimal aesthetic which we hope will last beyond the current trends. Being ethical is a process but it is a journey we hope to take together with our customers.
Design should fit your everyday life. Our Berlin-based design team starts with functional design before adding a series of subtle design details which only you may notice. We then spend months teaching for materials which possess both a special touch and look. We like classic materials such as silk, leather, cashmere and cotton as well as new eco-textiles such as Tencel and Micromodal. To bring the pieces together we work with small-scale craftsmen & producers around the world who share our ethical and aesthetic values.
We love visiting stores and touching both fashion and design, but for an independent brand the typical mark-up that store is charging you is 2.7X the wholesale price (which is usually around 2-3X the production cost). We appreciate that you work hard for your money, and created Hund Hund because we felt like there were too few affordable options for people who are looking to move beyond disposable, mass produced goods. By skipping physical retail and offering our own-brand products directly to you at the equivalent of a wholesale price, we are able to spend much more than comparable brands on the highest quality materials and finishing and still offer each piece to you at what we hope represents considerable value.